What are Functional Beverages? The functional beverage is a product that has an “added physiological benefit above and beyond its naturally occurring benefits.” Functional beverages include dairy beverages, sports and performance drinks, energy drinks, ready-to-drink teas, enhanced water, etc. For example, orange juice with nothing added is just a regular beverage. But, … [Read more...] about Fluidic Trend Of Functional Beverage Industry
beverage industry trends
6 Beverage Industry Trends That’ll Encourage Beverage Innovation
Beverage sales climbed during the pandemic, leading to increased innovation in the beverage industry to accommodate demands from different categories. Current food and beverage industry trends focus on transparency and keeping pace with evolving customer demands. Soft drink value and volume sales in the licensed trade last year were just over a third of 2019 figures, while … [Read more...] about 6 Beverage Industry Trends That’ll Encourage Beverage Innovation