What is CPG data analytics? Consumer Packaged Goods [CPG] data analytics is the compilation and analysis of multiple data points that are the result of sales marketing actions. Understanding the data collected helps CPG research companies recognize patterns and make sense of market trends which in turn offer nuanced CPG insights. Table of contents CPG data … [Read more...] about A Complete Guide to CPG Data Analytics
The fermentation food market trends has been on the rise lately. Let's dive in deeper with the help of our AI-powered insights from the Spoonshot platform to predict where it's headed in the future and what plant-based trends have to do with it. With good reason, fermented food market analysis shows that there has been growing interest in fermented food and drink over … [Read more...] about A Microscopic Analysis of The Fermentation Food Market Trend
Fermentation as a food processing technique is gaining importance for its functional benefits like gut health, which we explored in the first part of this blog series. We can see strong support for gut health and plant-based trends as drivers of fermentation. In this post, we will explore how fermentation is changing the plant-based trend, particularly with respect to protein. … [Read more...] about Fermentation Paves the Future for New Alternative Protein Sources
“Soda is liquid Satan,” proclaimed the blurb of a rather tatty old book I came across recently. The name of this book falls solidly in the NSFW category but all you need to know is that it’s a sort of self-help/diet manual for “all women who want to be thin”… Fizzy drinks go flat We may have moved on from obsessing (too much) over being thin since 2005 when the said book … [Read more...] about Functional Soda: Beverage Market Trends For 2021
Gut health research shows a direct correlation to obesity and body positivity issues. Let's take a closer look at what's going on and what lies ahead for future for food and beverage manufacturers. You can never be too rich or too thin, the old adage goes. And people have not stopped obsessing over losing weight to look [enter social media of choice]-ready all the time. … [Read more...] about This Is What Gut Health Research Has To Say About Obesity
We’ve been hearing a lot about mental health and its importance, but what exactly does it entail? Mental health refers to a state of wellbeing that covers emotional, psychological, and social aspects that affect how we think, act, and feel. It is what helps us handle stress, relate to others, and make decisions. Mental health has become a very important topic over the … [Read more...] about Here’s Why CPG Companies Need to Pay Attention to Cognitive Health
I love seaweed. I also live in a part of the world where seaweed is not easily available or particularly affordable when it is available, and that makes me sad. However, I’m going to wager that this situation is going to start changing pretty darn quick-ish, given the growing attention being bestowed on these marine marvels and some very innovative seaweed startups that are … [Read more...] about A Seaweed Story From Future: What Are Seaweed Startups Up To?
As many parts of the vaccinated world emerge from the coronavirus cocoon and into the great outdoors unmasked, it’s time to re-integrate into society and re-learn some of those long-forgotten social skills just in time for a lovely summer. And what better way to do so than with a refreshing drink in your hand? Well, with a refreshing drink in your hand that’s also … [Read more...] about In (sustainable) High Spirits: Sustainable Alcohol Brands To Watch Out For
The global market of ready-to-eat food products is expected to grow at a CAGR of 7.2% to US$195.3 billion by 2026. Food market research attributes this to an increasing number of people working longer hours. On-the-go consumption is an excellent option in these situations. Improved packaging techniques and advanced microwave technology have led to increased consumption of … [Read more...] about Food Insights: Is the Ready-To-Eat Food Market Expected to Expand?
We don't talk about gut-health trends every day. We also don’t talk enough about fiber. We don’t obsess over it the way we do over protein and carb macros. Sure, it keeps us regular and is recommended for weight loss, but yeah, protein! We should be having around 25-30 grams of fiber daily, but most people don’t reach that. That may all be about to change, as new research is … [Read more...] about Gut-Heath Trends & Fiber: How Are The Two Linked?