What is CPG data analytics? Consumer Packaged Goods [CPG] data analytics is the compilation and analysis of multiple data points that are the result of sales marketing actions. Understanding the data collected helps CPG research companies recognize patterns and make sense of market trends which in turn offer nuanced CPG insights. Table of contents CPG data … [Read more...] about A Complete Guide to CPG Data Analytics
The global market of ready-to-eat food products is expected to grow at a CAGR of 7.2% to US$195.3 billion by 2026. Food market research attributes this to an increasing number of people working longer hours. On-the-go consumption is an excellent option in these situations. Improved packaging techniques and advanced microwave technology have led to increased consumption of … [Read more...] about Food Insights: Is the Ready-To-Eat Food Market Expected to Expand?