“Soda is liquid Satan,” proclaimed the blurb of a rather tatty old book I came across recently. The name of this book falls solidly in the NSFW category but all you need to know is that it’s a sort of self-help/diet manual for “all women who want to be thin”… Fizzy drinks go flat We may have moved on from obsessing (too much) over being thin since 2005 when the said book … [Read more...] about Functional Soda: Beverage Market Trends For 2021
beverage trends 2021
6 Beverage Industry Trends That’ll Encourage Beverage Innovation
Beverage sales climbed during the pandemic, leading to increased innovation in the beverage industry to accommodate demands from different categories. Current food and beverage industry trends focus on transparency and keeping pace with evolving customer demands. Soft drink value and volume sales in the licensed trade last year were just over a third of 2019 figures, while … [Read more...] about 6 Beverage Industry Trends That’ll Encourage Beverage Innovation
