• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Spoonshot Blog

Food Innovation | CPG Insights | Food Trends - Spoonshot Blog

Download White Paper
  • Home
  • Insights
  • Trends
  • AI
  • Data
  • Previous Posts
  • Learn More
Home » food discovery » The latest in portmanteau diets – the Ketotarian diet

The latest in portmanteau diets – the Ketotarian diet

September 29, 2020 by Team Spoonshot Leave a Comment

The growing mainstream popularity of ketogenic diets over the last few years can be attributed to two major changes in consumer opinions:

  1. Carbohydrates are the devil’s food 
  2. Fats are no longer the devil’s food

Thanks to this, many on the quest for weight loss found their holy grail – eat the good stuff and still manage to lose those pounds. Keto diets rely on the body using fat for energy rather than carbs. So while people had to give up bread, pasta, rice, fruits, and several vegetables, they were encouraged to eat plenty of high fat and high protein foods. This made keto a diet that relied heavily on meat as the primary food and thus tended to keep away people who didn’t eat meat or animal products, like vegans, or couldn’t eat the amounts that the diet recommended, like vegetarians. 

Keto is a pretty strict diet (no cheat days) and can be quite expensive with its emphasis on clean eating (think grass-fed beef and butter, free range eggs, organic veggies). It also calls for a significant amount of time for meal prep.

Since many who wanted to go on keto diets found these guidelines pretty difficult to follow, several flexible variants of the diet emerged, such as dirty keto or lazy keto, which allowed for processed foods that still followed the low-carb, high-fat mantra. Ketotarian is one such variant of the keto diet that is tailored to vegetarians – consumers who may not eat meat but have no issues with eggs and dairy products.

ketotarian diet
Insights Courtesy: Spoonshot Platform

Over the last year, we’ve seen ketotarian diets really take off, particularly as greater options for plant-based meats emerged. Many of these products may not actually call these features out, but they do tend to be low carb. They also come in a range of options, from beef analogs to seafood alternatives – potentially even allowing for strict keto followers to ease into the plant-based lifestyle. And we do expect this to happen, especially as plant-based meats take on more clean label aspects.

Unfortunately, COVID-19 has impacted growth of this trend for the present. But we do expect interest in ketotarian diets to come back swinging in light of consumers looking to take back control of their health and weight in the aftermath of the pandemic.

fish free
Fish-Free Smoked Salmon Slices from Vbites, UK
meatless farm meat free breakfast sausage
Meat free ground from The Meatless Farm Co, US

Team Spoonshot
Team Spoonshot
Spread the love

Filed Under: food discovery, Food Trends, Insights Tagged With: ketotarian diets

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Search For Your Topic

  • LinkedIn
  • Twitter
  • YouTube

Must Read Articles

food trends 2023

Food Trends 2023: Top Food & Beverage Industry Predictions

September 20, 2022 By Team Spoonshot

Top Coffee Trends

Top Coffee Trends To Watch Out For This Year

August 26, 2022 By Team Spoonshot

Guide to CPG Data Analytics

A Complete Guide to CPG Data Analytics

August 19, 2022 By Team Spoonshot

Leverage Over 26K+ Data Sources

food and beverage intelligence

Footer

About Spoonshot

Spoonshot delivers food & beverage innovation intelligence by leveraging AI and food science. Our insights reveal the future of food through a deep understanding of emerging and evolving consumer and market needs, enabling us to accurately predict trends and uncover innovation opportunities.
Contact Us: hello@spoonshot.com

Recent

  • Food Trends 2023: Top Food & Beverage Industry Predictions
  • Top Coffee Trends To Watch Out For This Year
  • A Complete Guide to CPG Data Analytics
  • 7 Steps in Food Product Prototype Development
  • IFT FIRST Roundup, Pt. 1: Tuber or not tuber, that is the question

Search